All projects
Wellness, retailNational, tight-radius targeting
Brand PARTNER : Kefiplant
Biora hyperlocal campaign
Hyperlocalized influencer campaign to drive in-store foot traffic
Radius
targeting around each retail location
Canada
specialised retail network
High
frequency against a small pool
Context
Distribution sat in specialised retail locations across Canada, which meant awareness only mattered within walking and driving distance of a shelf.
What we did
Built the buy around tight radii on each retail location rather than national reach, and paired it with influencer partnerships so the local message carried a face and not only an ad.
What shipped
A hyperlocal media and influencer program tuned for frequency inside small pools, aimed at in-store foot traffic instead of impressions.