Projects
WE’VE WORKED WITH.
- Pharma
- Healthcare
- Automotive
- Trade finance
- Consumer goods
- Coffee
- Public sector
- Agency
- Consumer brand
- Non-profit
- Agency
- Venture capital
- Agency
- Wellness
- Spa and wellness
- Agency
- Agency
- Entertainment
- Agency
THE WORK.
Client
AQPER
Agency partner
Republik
Wind energy social acceptability campaign
Seven funders, two geographies, one hero film. A province-wide hero video builds the audience pool; five local promoters retarget it in their own municipalities, and Innergex runs its own film.
Client
Age of Union
Brand partner
Dax Dasilva
Global paid amplification for conservation efforts
Managed paid media across Meta, Google Ads and YouTube over two years, supporting book sales, conservation video viewership and a YouTube audience in the millions.
Client
Takeda
Agency partner
Klick Health
Dengue vaccine digital media launch strategy
Created digital programs supporting healthcare professional education and patient awareness for Takeda's dengue vaccine launch, with agency partner Klick Health.
All projects.
Client
AQPER
Agency partner
Republik
Wind energy social acceptability campaign
Seven funders, two geographies, one hero film. A province-wide hero video builds the audience pool; five local promoters retarget it in their own municipalities, and Innergex runs its own film.
7funders on one reconciled planFacebook, YouTube and display plan for seven fundersRead the project
Client
Fonds immobilier FTQ
Agency partner
Republik
CAMPIA student residence lease-up
412 beds to fill under Meta's Housing rules, which remove age, gender and postal code targeting. We planned the platform mix to reach parents and students where each already spends time, within Meta's Housing rules.
412beds to fill from zeroMEDIA STRATEGY & PLANNINGRead the project
Client
Dans la rue
Agency partner
Republik
Fundraising campaign 2026-2027
A Montréal-wide fundraising campaign with a $100,000 goal and media across TikTok, Meta and YouTube.
219%of the campaign goal claimed by the draft modelMontréal-wide fundraising campaign, TikTok, Meta, YouTubeRead the project
Client
Savana Santé
Agency partner
DIN Marketing
Meta tracking build and lead generation pilot
Savana Santé. Browser and server-side conversion tracking and a paid social lead generation pilot, via an agency partner.
Meta lead generation, full tracking buildRead the project
Client
Biora
Brand partner
Kefiplant
Website build and experience design
Led web development, creative direction, content planning and user experience design, translating the brand into a modern, conversion-ready site built for accelerated growth.
1brand translated end to endFull site buildRead the project
Client
Biora
Brand partner
Kefiplant
Hyperlocalized influencer campaign to drive in-store foot traffic
Launched hyperlocal digital media buying and influencer partnerships, using tight-radius targeting to drive localised awareness, high-frequency engagement and in-store foot traffic at specialised retail locations across Canada.
Radiustargeting around each retail locationNational, tight-radius targetingRead the project
Client
Smith Crossing and Smith Village
Agency partner
DHD Chicago
Conversion tracking setup for paid search and social
Smith Crossing and Smith Village, two Chicago-area communities, one fiscal year. Search moved from buying clicks to buying outcomes, and leads went up as spend came down.
-69%cost per conversion on community one, from $63 to $20-69% cost per conversionRead the project
Client
GT Carts
Agency partner
DHD Chicago
Full-funnel Google Ads, from search to showroom
A golf cart sells in the showroom, not online. We built a Google Ads program judged on calls, store visits and financing requests, and held cost while reach scaled.
$4.16blended cost per buyer action, trailing three months$4.16 blended cost per buyer actionRead the project
Client
IEP
Agency partner
DHD Chicago
Summer brand lift through non-skippable YouTube on CTV
A summer flight in the Chicago and Milwaukee markets, delivered almost entirely on connected TV. Built and judged as a reach buy, not a click buy.
99%of impressions delivered on TV screens780,651 people reachedRead the project
Client
Transportation Repairs & Services
Agency partner
DHD Chicago
A Spanish search build, found in the search terms
One month of search terms showed Spanish "cerca de mí" queries driving 15% of Transportation Repairs & Services' conversions, through ads written in English. We planned the Spanish program the data was asking for.
15%of account conversions from Spanish searches, last 30 days15% of conversions from Spanish queriesRead the project
Client
Age of Union
Brand partner
Dax Dasilva
Global paid amplification for conservation efforts
Managed paid media across Meta, Google Ads and YouTube over two years, supporting book sales, conservation video viewership and a YouTube audience in the millions.
2 yearspaid media managementTwo-year paid media programRead the project
Client
Age of Union
Brand partner
Dax Dasilva
Viral conservation content amplification
Directed conservation field content from Indonesia and Peru that earned 150,000 Instagram shares and 10 million views.
150,000Instagram sharesField content from Indonesia and PeruRead the project
Client
Government of Quebec
Award-winning public-interest content
Produced award-winning campaign content for the Government of Quebec that strengthened awareness of key societal issues.
Public-interest campaign contentRead the project
Client
Nespresso Canada
Agency partner
McCann
Influencer marketing program leadership
Built an at-home influencer program for Nespresso Canada during COVID-19, working with agency partner McCann to connect the brand with audiences through creators.
At-home creator partnershipsRead the project
Client
Black Hole Experience
Brand partner
Dax Dasilva
Art installation U.S. market digital presence
Led the digital rollout, content creation and media coverage supporting Black Hole Experience's expansion into the United States, with brand partner Dax Dasilva.
Digital rollout and contentRead the project
Client
Takeda
Agency partner
Klick Health
FDA-compliant U.S. social media
Directed a cross-functional team delivering a year-long, FDA-compliant U.S. social program for Takeda, with Klick Health, serving patients and healthcare professionals.
1 yearsocial program deliveryYear-long social programRead the project
Client
Philip Morris International
Agency partner
McCann
IQOS social media Canadian launch
Developed content and social campaigns supporting the Canadian launch of IQOS for Philip Morris International, with agency partner McCann.
Canadian launch content and socialRead the project
Client
Takeda
Agency partner
Klick Health
Dengue vaccine digital media launch strategy
Created digital programs supporting healthcare professional education and patient awareness for Takeda's dengue vaccine launch, with agency partner Klick Health.
Launch strategy and digital programsRead the project
Client
Export Development Canada
Agency partner
McCann
Federal government social media crisis management
Managed social media operations and digital engagement for Export Development Canada, with McCann, supporting communications with Canadian exporters and international trade partners.
Social operations and digital engagementRead the project