Service
SEO agency services
We help agencies and brands rank for the searches their customers actually make, and keep that traffic coming without paying for every click. Our SEO work covers technical health, content, links and measurement, and it connects with your paid media when you run both.
What an SEO agency does.
SEO, or search engine optimization, improves how often a website appears in unpaid search results and how many of those visits turn into business. An SEO agency looks after the things that affect those results: whether search engines can read the site, whether it has pages that answer real searches and whether other sites have reasons to link to it.
Good SEO work is mostly a series of clear decisions. Which searches are worth winning? Which page should win each one? What's holding that page back? We work through those questions in order, then spend your hours on what's most likely to change the result.
When SEO is worth the investment.
SEO makes the most sense when people already search for what you sell and you can stay with it for a while. It builds slowly, but a page that ranks can keep bringing in visitors after the work is done, unlike an ad that stops when the budget stops.
It can be the wrong first move when almost nobody searches for your product, when you need leads next week or when the website has larger problems to fix first. Paid search may be a better starting point in those situations, and it can also show which searches convert before you invest in ranking for them.
What our SEO services include.
Technical SEO
We check crawling, indexing, redirects, canonical tags, sitemaps, structured data, site speed and mobile experience. These issues rarely win rankings by themselves, but they can stop good pages from being found.
Keyword research
We look at real search volume, what people want when they search, and how much each search matters to your business. A smaller search from a likely buyer can be worth more than a large one from someone just looking for information.
Page and content planning
We decide which pages you need and which search each page should target, so your own pages don't compete with each other. We can then write or edit the pages, or brief your team to do it.
On-page optimization
We improve titles, descriptions, headings, internal links and page content so both people and search engines can tell what the page is about.
Links and listings
Links from other sites are still a strong signal that a site is worth trusting. We look for legitimate routes, such as industry directories, partners, clients, press and useful content. We don't buy links.
Local SEO
If you serve specific areas, we review your Google Business Profile, your local pages and the consistency of your business details. We only recommend location pages where there's something real to say about that location.
AI search visibility
People now also get answers from Google's AI features and from assistants like ChatGPT and Gemini. We structure content and business information so those systems have clear material to work from.
How it works.
- 01
Look at the data
We start with Search Console, analytics and a review of the site. We want to see what you already rank for, which pages are indexed and how many other sites link to you.
- 02
Choose the searches
We build a list of searches with real demand and a clear connection to what you sell. We then group them by page and put them in order of priority.
- 03
Fix what's in the way
We fix or brief the technical problems first, starting with those that affect important pages. Your developer or platform may need to make some of the changes, and we'll spell out exactly what's needed.
- 04
Build the pages and links
We create or improve the pages on the priority list. At the same time, we work on the links and listings that help the site earn trust.
- 05
Measure and adjust
We review rankings, search impressions, clicks and conversions from organic traffic. A short written note explains what changed and what we plan to do next.
How long SEO takes.
SEO usually takes months, and we can't promise a date or a ranking. The timing depends on how competitive the searches are, the current state of the site and how much authority it already has. Newer sites and very competitive searches can take longer.
Early signs usually show up before the revenue does. New pages get indexed, impressions start to grow, and rankings move for smaller searches first. We report on those signs so you can see whether the work is heading in the right direction.
How we measure SEO.
Rankings are useful, but they aren't the goal. We look at how often you appear for searches that matter, how many people click through, and what those visitors do once they arrive. Where tracking allows, we connect organic traffic to leads and sales.
We also separate branded searches from non-branded ones. People searching for your company name would probably find you anyway, so growth in non-branded searches gives a clearer picture of what the SEO work is doing.
SEO and paid search together.
SEO and paid search use the same search results, so each can make the other better. Search terms from paid campaigns show which searches convert, which helps us decide what to target organically. Rankings can also help you decide where you need to keep paying and where you may be able to spend less.
We can run both or work alongside the team that manages the other.
How we price it.
We bill hourly and set the scope in hours. Strategy and advisory are CAD $175/h. Media management and execution are CAD $110/h. We separate those kinds of work in the estimate, so you can see what you're buying. Engineering work, software subscriptions and content production are identified separately where relevant.
You can engage one discipline without buying the others. We can handle SEO on its own, run a one-time audit or support your own team.
Questions before we start.
How much do SEO services cost?
It depends on the size of the site, how competitive your searches are and how much of the work we handle. We bill by the hour and show you the scope before we start. You can begin with an audit if you'd rather not commit to ongoing work.
How long does SEO take to work?
Usually months. Early signs such as new indexed pages and more impressions tend to arrive first, while leads and sales take longer. We can't promise a specific ranking or date, and you should be careful with anyone who does.
Can you guarantee a first-page ranking?
No. Search engines decide rankings, and no agency controls them. We can tell you what we'll do, why we're doing it and how we'll measure whether it's working.
Do you do technical SEO audits?
Yes. We can run an audit as a standalone project and give you a prioritized list of fixes. Your own team or developer can then make the changes, or we can help.
Do you write content?
Yes, we can write or edit pages, or brief your writers. Either way, your team reviews the facts, and we don't publish claims nobody has checked.
Do you use AI to write SEO content?
We use AI to help with research and first drafts, and people review what gets published. Google's spam policies target pages mass-produced to manipulate rankings, however they're made. Every page needs to be useful to the person reading it.
Do you offer white-label SEO for agencies?
Yes. We can work behind your team, using the reporting format and client communication arrangements you agree with us.
Do I need to change my website platform for SEO?
Usually not. Most platforms can rank well if the pages can be crawled and the content is good. We'll tell you if your platform is causing a specific problem.
Related services.
Start a conversation.
Tell us what you are trying to move. We will tell you which disciplines are worth engaging, and which are not.