Shopify and e-commerce development

What a Shopify agency does.

A Shopify agency designs, builds and improves online stores on the Shopify platform. That can mean setting up a new store, designing a custom theme, moving from another platform, connecting apps and business systems, or improving a store that already has traffic but isn't converting well.

Shopify handles a lot of the hard parts of running a store, including checkout, payments and hosting. An agency's job is to shape everything around them: how your products are presented, how customers find what they want, what connects to what, and how results get measured.

When to hire a Shopify agency.

You may not need an agency if you have a small catalog and a good theme can do what you need. Shopify's tools let many businesses start on their own, and we'll say so if that's the sensible route.

An agency makes more sense when the store needs a design of its own, when your products need a more involved buying experience, when your systems have to connect, or when you're moving a catalog and its search rankings from another platform. It also makes sense when paid media is about to send more traffic and you need the store ready for it.

Theme, custom theme or headless.

Building a store that sells.

Product pages do most of the selling, so we spend a lot of time on them. They need clear photos and copy, honest information about shipping and returns, reviews where you have them and a straightforward path to checkout. Most of this has to work well on a phone.

We also think about how your ads connect with the store. If an ad promises one thing, the page it leads to should continue that message. Stores built with paid traffic in mind are easier to test and much easier to measure.

Speed matters too. Too many apps and heavy images can slow a store down, so we review what each app is doing and keep only those that earn their place.

Tracking and data from the start.

A store's numbers are only useful if they can be trusted. We plan the events, consent and connections with Google, Meta and your analytics tools as part of the build. We then test real purchases to confirm that each one is recorded once, with the right value.

That gives your ad platforms a cleaner signal to work from, and it means you can read results from your first day of sales.

Migrating to Shopify.

Moving from another platform takes careful planning, because products, customers, orders, content and search rankings all have to come across. We map what's moving, set up redirects from your old URLs and check that tracking still works.

We also plan the timing around your busy periods, and test the new store before switching over. Old URLs that aren't redirected can cost you search traffic you've spent years earning, so we treat that step as part of the build.

How we measure an e-commerce build.

We look at conversion rate, average order value, revenue, repeat purchases and how well the store performs by device and traffic source. We also check site speed and any point where people drop out of the buying process.

Results should be compared fairly. A change in traffic mix or a seasonal peak can move the numbers as much as a redesign, so we take those into account when reading the results.