Age of Union conservation content
Viral conservation content amplification
150,000
Instagram shares
10 million
content views
Age of Union's conservation work includes stories from the field. With brand partner Dax Dasilva, this engagement focused on content from Indonesia and Peru, bringing the places and work behind the mission into public view.
The task was to turn field material into conservation content people would choose to watch and share. The subject needed to remain central, with a clear connection between the real work and its digital presentation.
We directed field content from Indonesia and Peru and its amplification. The engagement combined content direction with distribution, rather than treating publication as the end of the production process.
The content earned 150,000 Instagram shares and 10 million views. These are engagement figures for the work. They are not presented as unique viewers, donations or a paid-only result, and no unsupported conversion figures are added.