Age of Union paid media
Global paid amplification for conservation efforts
2 years
paid media management
Age of Union brings conservation stories to a global audience. Working with brand partner Dax Dasilva, we managed paid amplification over two years to connect those stories with people beyond the organization's existing following.
The program supported several distinct goals: book sales, video viewership and audience growth. Each required a different path from discovery to action, rather than treating every placement as a general awareness campaign.
We managed paid media across Meta, Google Ads and YouTube. The work connected conservation storytelling with the distribution needed to reach broader audiences, while keeping the book and video objectives distinct.
The engagement supported book sales, video viewership and a YouTube audience in the millions. That audience figure describes the scale of the program, not a claim that paid media alone created every subscriber or view. Revenue and acquisition-cost figures are not published here.