Black Hole Experience
Art installation U.S. market digital presence
Black Hole Experience is an immersive art installation. With brand partner Dax Dasilva, we supported its expansion into the United States through its digital presence, content and media coverage.
An immersive installation has to be encountered in person, but its digital presence shapes how people first discover it. The engagement needed to bring the experience into public view as it entered a new market.
We led the digital rollout, content creation and media coverage supporting the U.S. expansion. The scope connected the installation's public presentation with the distribution of the content around it.
A digital presence and content rollout supporting the installation's entry into the United States. The linked Black Hole Experience website provides the public destination. Attendance, ticket revenue and media-reach figures are not published here.