Takeda U.S. social program

Takeda's U.S. social program served patients and healthcare professionals in a regulated pharmaceutical environment. We worked with agency partner Klick Health on a year-long engagement.

The program needed ongoing social delivery within FDA compliance requirements. It also had to address patients and healthcare professionals, whose needs differ even when they are engaging with the same product.

We directed the cross-functional team delivering the social program. The mandate combined team leadership with content delivery across a full year, keeping the regulated context central to the work.

A year-long, FDA-compliant U.S. social program supporting patient and healthcare professional communications. The linked TRINTELLIX website identifies the public product destination. No clinical outcomes, prescription figures or unsupported engagement metrics are attributed to the program.