Export Development Canada
Federal government social media crisis management
Export Development Canada communicates with Canadian exporters and international trade partners. We worked with agency partner McCann on social media operations and digital engagement in a federal-government context.
The engagement included social media crisis management. The work had to support an institution's public communications and its relationships with business audiences, rather than a consumer campaign built only around attention.
We managed social media operations and digital engagement with Canadian exporters and international trade partners. The mandate combined ongoing social operations with the crisis-management context of the assignment.
Social operations and engagement supporting EDC's public-facing communications. Specific crisis details and operational performance figures are not published here. The linked EDC website provides the institutional reference without disclosing internal communications.