Takeda dengue vaccine launch

Takeda's dengue vaccine launch required digital communications supporting healthcare professional education and patient awareness. We contributed through agency partner Klick Health.

The work addressed two distinct communications needs around a vaccine launch. Professional education and patient awareness needed to be supported without confusing a communications objective with a medical outcome.

We created digital programs supporting those education and awareness objectives. The engagement brought digital media launch strategy to a pharmaceutical program with separate professional and patient audiences.

Digital communications for the launch, focused on professional education and patient awareness. The linked Takeda announcement supplies public product context. No vaccine efficacy, adoption, access or campaign-performance result is attributed to our work without supporting figures.