Savana Santé
Meta tracking build and lead generation pilot
A Quebec health clinic needed reliable conversion tracking before launching paid social lead generation. We delivered the work through an agency partner.
The existing pixel belonged to a business portfolio nobody on the working side administered. No Conversions API token could be generated, and the funnel tool could not see the dataset at all. The build was blocked on a permissions tangle rather than a technical one, which is the kind of blocker that quietly eats a month.
We established an accessible dataset, connected it to the advertising account and implemented browser and server-side events. Lead events were restricted to the relevant form. We tested a submission end to end and verified receipt in Meta before launch.
A verified browser and server-side tracking foundation supporting a paid social lead generation pilot. Client performance figures are not published.
We reviewed lead quality alongside the offer, form and follow-up process rather than treating every issue as a media buying problem.