All projects
Senior livingSEARCH AND SOCIAL BUYING
Agency PARTNER : DHD Chicago
Smith Senior Living
Digital media buying and growth campaigns
-88%
COST PER ACQUISITION, WEB CONVERSIONS UP 5X ON 40% LESS SPEND
+69%
tracked conversions across a senior living Google portfolio, on 12% more spend
-34%
cost per lead on a flagship community, with 52% more leads
Context
A US senior living operator needed search and social buying suited to its communities, lead definitions and sales cycle. We delivered the work through an agency partner.
What we did
Managed search and social buying: account structure, geographic targeting, budget pacing and week-over-week optimization against the agreed lead goals.
What shipped
A managed search and social program with consistent reporting and pacing.