Nespresso Canada
Influencer marketing program leadership
During COVID-19, Nespresso Canada needed an influencer program suited to life at home. We worked with agency partner McCann on a creator-led approach within that environment.
The program needed to build meaningful engagement through creator partnerships. At-home content was the setting for the work, not a temporary substitute for a conventional production built around another context.
We built and led the at-home influencer marketing program. Creator partnerships formed the core of the engagement, bringing the brand into content shaped around the way people were living during the pandemic.
An influencer program designed for the at-home context, connecting Nespresso Canada with audiences through creator partnerships. Reach, sales and return-on-spend figures are not published here.