Government of Quebec

Public-interest communications need to make an issue understandable and relevant to people outside the organization. This work for the Government of Quebec focused on campaign content addressing key societal issues.

The assignment was content production in support of public awareness. The subject, rather than a commercial product, had to carry the audience's attention and communicate the campaign's purpose.

We produced campaign content that strengthened awareness of the issues at the centre of the mandate. The work is documented through the linked Concours Idéa project record for Messages dissimulés.

The campaign content received award recognition. The linked project record provides the public reference. Award category, audience and awareness figures are not published here.