Service
Agentic paid media management
We run paid media for agencies and brands with experienced buyers and AI agents working on defined tasks. We use automation for pacing, review and testing, while people own the strategy and every material account decision.
The work behind the service.
An agent is useful when its job has a clear input, a clear boundary and a result we can check. Pulling delivery data and flagging a pacing problem meets that test. Deciding whether a campaign should promise something different does not. We separate those jobs before connecting automation to an account, rather than asking a general assistant to operate without limits.
We start with the conversion signal. An account trained on duplicate leads or unqualified enquiries will make poor decisions faster when automation is added. We check what counts as a conversion, where the event comes from and whether sales agrees with that definition. Only then do we decide which routines are worth handing to an agent.
The weekly review is not a reading of platform recommendations. We look at the audience, the offer, the creative and the evidence for changing each. A rising cost per lead might be a delivery problem or a lead-quality improvement. We read the downstream result before cutting a campaign that is doing useful work.
What's included.
- AI agents for budget pacing, anomaly alerts, search term and placement review, creative testing loops
- senior buyer on every account
- weekly human review
How it works.
- 01
Agree on the outcome
We define the business outcome, the conversion signal and the decisions the account is meant to support. We also agree on the platforms, markets and access required. Budget limits and approval rules are written down before any agent is connected.
- 02
Check the measurement
We trace a real conversion from the website to the platform and, where available, into the CRM. We look for duplicates, missing consent and events that describe a page view rather than a useful action. Unreliable signals are fixed before optimization begins.
- 03
Install bounded routines
We configure pacing checks, anomaly alerts and review queues around the account structure. Each routine has a defined output and an escalation path. Recommendations that change spending, targeting or claims go to a person unless a narrow permission has been explicitly agreed.
- 04
Run testing and review
We keep creative tests readable and compare them against the outcome agreed at the start. A senior buyer reviews delivery and lead quality each week. We retain the evidence behind changes so the account does not become a series of unexplained automated decisions.
- 05
Keep what earns its place
We review whether each routine saves useful time and improves the quality of decisions. Failed checks are investigated rather than hidden. We remove automation that produces noise, and expand only where the work remains verifiable.
Proof from the work.
We supported Age of Union over two years across Meta, Google Ads and YouTube. That work is a useful example of combining a sustained media program with channel-specific decisions. It is not a guarantee that a different account will produce the same outcome.
- Age of Union paid amplification: two years of paid media across Meta, Google Ads and YouTube
How we price it.
We bill hourly and set the scope in hours. Strategy and advisory are CAD $175/h. Media management and execution are CAD $110/h. We separate those kinds of work in the estimate so you can see what is being bought, rather than hiding them inside a percentage of spend.
We agree on the deliverables, dependencies and review points before starting. If new work appears, we discuss the hours before expanding the scope. Engineering builds, hosting, software subscriptions, creative production and advertising budgets are identified separately where relevant. We confirm the applicable engineering rate in the scope rather than assigning a media rate to a technical build.
You can engage one discipline without buying the others. A tracking correction does not require ongoing media work, and a media engagement does not require a website rebuild. We recommend a sequence only when the evidence shows a dependency. The estimate makes that relationship visible, so your team can decide what to do now and what can wait.
We also agree on how progress will be reviewed and how hours will be reported. Your team should be able to connect the time used to the work delivered. When an access issue or an approval blocks delivery, we explain the dependency rather than letting it disappear inside an open-ended engagement.
Questions before we start.
What is agentic paid media?
Agentic paid media means using software agents to carry out bounded media operations, rather than simply generating text about an account. We use them for repetitive work that has a checkable result. A senior buyer remains responsible for the account.
What do the agents do and what stays human?
Agents can check pacing, flag unusual changes and prepare search term, placement or creative reviews. People own campaign strategy, sensitive claims, budget decisions and the interpretation of results. Permissions are agreed before we automate any action.
Which platforms do you run?
We manage Google, Meta, LinkedIn and TikTok, with other platforms added when the audience and scope justify them. We do not put every account on every channel. The buying plan follows the objective and the available evidence.
Is my ad account still mine?
Yes, the ad account stays with you or your agency. We work through delegated access rather than creating a dependency on an account we own. Removing our access does not remove your campaign history.
Related services.
Notes from the work.
What AI actually changes inside a media team
AI does not replace media buyers. It removes the parts of the job that never deserved a human in the first place.
Fix tracking before you raise the budget
Every account we audit that plateaued at scale had the same root cause. The platform was optimizing toward a number nobody trusted.
Start a conversation.
Tell us what you are trying to move. We will tell you which disciplines are worth engaging, and which are not.