Service
LinkedIn ads management
We manage LinkedIn ads for agencies and brands that need to reach specific professionals. Senior buyers build the audiences and check every ad set before launch, and AI agents help with pacing and anomaly checks.
The work behind the service.
LinkedIn is useful when the job or role of the person matters to the sale. That's why we start by writing down who needs to see the ad and what they should do next. If the audience can't be described in professional terms, another channel may do the job better.
The settings matter as much as the targeting. LinkedIn turns on Audience Expansion by default, which can take delivery beyond the audience you chose. We switch it off on every ad set while building, then check it again on the Review step before launch.
Lead quality gets the same attention as lead volume. A form fill from the wrong role still costs money and takes up your sales team's time. Where you have reliable sales feedback, we use it to judge audiences and offers.
What's included.
- audience build and review
- Audience Expansion off on every ad set
- campaign and ad set structure
- lead form and conversion tracking checks
- weekly human review
- lead quality feedback
What a LinkedIn ads agency does.
A LinkedIn ads agency plans, builds and manages paid campaigns on LinkedIn. That covers audience selection, ad formats, lead forms, tracking, budget pacing and reporting. For an agency team, it can also mean running the account behind your brand.
LinkedIn clicks usually cost more than on other social platforms, so small mistakes get expensive quickly. A careful setup and regular review matter more here than on channels where broad delivery can make up for a loose audience.
Building a LinkedIn audience.
LinkedIn lets you target people by attributes such as job title, seniority, function, industry and company. The risk is making the audience too narrow to deliver, or stacking so many attributes that nobody can say who you're actually reaching.
We start with the people who influence the purchase, who may not all share a title. We check the audience size and review its makeup in LinkedIn's demographic reports once the campaign is live. Company lists, contact lists and website retargeting can also help when you have them, and we plan for a smaller retargeting pool than you might see on other platforms.
Choosing ad formats.
Sponsored content is usually the starting point, including single image, video, carousel and document ads. Message ads can work for a specific invitation, but they need a real reason to reach someone directly. Lead Gen Forms reduce friction because details fill in from the person's profile.
We pick the format that fits what you're asking people to do. Someone who has never heard of you may need a useful video or document first. Someone who already knows you may be ready for a meeting or a demo.
LinkedIn for account-based marketing.
LinkedIn can support account-based marketing, where you focus on a defined list of companies. We upload the list, check how many companies LinkedIn can match and plan messages for the roles involved in the decision.
That only works if sales is part of the plan. We agree on which accounts matter and how sales will follow up, then report on activity from those accounts along with leads.
How it works.
- 01
Define the audience
We agree on the roles, industries and companies that matter and on the action you want from them. We also confirm access and any approval rules.
- 02
Check the signal
We check the LinkedIn tag, the lead forms and where each lead goes next. Problems that would make the results unreliable get fixed before launch.
- 03
Build the campaigns
We keep each campaign's job clear and its audience readable. Every ad set gets checked on the Review step before launch.
- 04
Launch and review
We review delivery, audiences and real leads each week. Any change that affects budget or claims goes to a person.
- 05
Keep what works
We compare audiences and offers against the outcome agreed at the start. We keep what holds up and explain what we stopped.
Proof from the work.
On AstraZeneca's FARXIGA program, working through agency partner Klick Health, the physician strategy added LinkedIn as a new channel for nephrologists, cardiologists and primary care physicians. This case study describes campaign performance, not a clinical outcome.
How we price it.
We bill hourly and set the scope in hours. Strategy and advisory are CAD $175/h. Media management and execution are CAD $110/h. We separate those kinds of work in the estimate so you can see what is being bought, rather than hiding them inside a percentage of spend.
We agree on the deliverables, dependencies and review points before starting. If new work appears, we discuss the hours before expanding the scope. Engineering builds, hosting, software subscriptions, creative production and advertising budgets are identified separately where relevant. We confirm the applicable engineering rate in the scope rather than assigning a media rate to a technical build.
You can engage one discipline without buying the others. A tracking correction does not require ongoing media work, and a media engagement does not require a website rebuild. We recommend a sequence only when the evidence shows a dependency. The estimate makes that relationship visible, so your team can decide what to do now and what can wait.
We also agree on how progress will be reviewed and how hours will be reported. Your team should be able to connect the time used to the work delivered. When an access issue or an approval blocks delivery, we explain the dependency rather than letting it disappear inside an open-ended engagement.
Questions before we start.
Is LinkedIn worth it for B2B?
It can be when the role of the person matters to the sale and the deal can support the media cost. We review your audience and sales process before recommending it.
What is LinkedIn Audience Expansion?
It's a setting that lets LinkedIn deliver ads beyond the audience you selected. We keep it off on every ad set so you know who the campaign was built to reach.
Lead Gen Forms or a landing page?
We choose based on what you need to qualify a lead and what happens after the form. We judge the result on lead quality, not only on form completions.
How much do LinkedIn ads cost?
Costs vary by audience, country and competition, and LinkedIn usually costs more per click than other social platforms. We review your audience and deal value before proposing a budget. Our own work is billed by the hour, separately from ad spend.
What's the minimum budget for LinkedIn ads?
It depends on the size of your audience and what you want to learn. We'd rather run one clear test with enough budget than spread a small amount across several audiences.
Do you run LinkedIn ads for agencies?
Yes. We can work behind your team, using the reporting format and client communication arrangements you agree with us.
Who owns the account?
The ad account stays with you or your agency. We work through delegated access, and removing our access doesn't remove your campaign history.
Related services.
Start a conversation.
Tell us what you are trying to move. We will tell you which disciplines are worth engaging, and which are not.