Service
Facebook and Meta ads management
We manage Facebook and Instagram ads for agencies and brands that need measurable lead generation and growth. We build each account around conversion quality, deliberate creative tests and feedback from the people handling the leads.
The work behind the service.
A cheap lead can be an expensive sales problem. We look at what happens after submission, including contactability, fit and the next useful action. Platform lead volume remains visible, but it does not substitute for qualification. Where the CRM can return reliable outcomes, we use that feedback to improve the signal and the buying decisions.
Creative testing needs a clear question. Changing the audience, format, offer and page together makes a result difficult to interpret. We keep tests structured enough to explain what changed and why it mattered. We also distinguish a short-term delivery effect from an idea that remains useful as frequency grows.
Tracking is part of media management, not something we assume is working because a pixel exists. We check event meaning, deduplication and the actual lead path. Browser and server delivery can support reliability where appropriate. The goal is a conversion the business trusts, not a larger event count.
What's included.
- account structure
- Advantage+ where it fits
- creative testing
- Conversions API
- lead form and CRM quality feedback
How it works.
- 01
Understand the lead path
We trace the journey from an ad to a form, a contact attempt and the next sales step. We identify where leads become unusable or disappear. This gives the account a business outcome beyond the platform submission.
- 02
Check events and permissions
We audit the pixel, Conversions API where present and the events used for optimization. We inspect duplicates and consent handling. Missing access or unreliable conversion definitions are addressed before the campaign plan depends on them.
- 03
Structure the account and tests
We agree on campaign roles, audiences and creative questions. Advantage+ is used when it fits the objective and available signal. We avoid adding complexity that makes the result harder to read.
- 04
Launch with quality checks
We inspect delivery and real leads after launch. Your sales team’s feedback is brought into the review in an agreed format. When quality falls, we check the offer, form and targeting before simply asking the platform for more leads.
- 05
Review and refine
We compare creative and placement performance against qualified outcomes where possible. Tests are retained or removed on evidence. We document the next decision and its expected signal so reporting stays useful.
Proof from the work.
Our anonymized Quebec health clinic pilot combined a verified tracking foundation with paid social lead generation, via an agency partner. Client performance figures are not published. Our Biora work also includes a hyperlocal influencer campaign. These are different engagement types, so we use the relevant example rather than treating every social campaign as the same job.
- Quebec health clinic: verified tracking and a paid social lead generation pilot
- Biora hyperlocal influencer campaign: tight-radius media around retail locations across Canada
How we price it.
We bill hourly and set the scope in hours. Strategy and advisory are CAD $175/h. Media management and execution are CAD $110/h. We separate those kinds of work in the estimate so you can see what is being bought, rather than hiding them inside a percentage of spend.
We agree on the deliverables, dependencies and review points before starting. If new work appears, we discuss the hours before expanding the scope. Engineering builds, hosting, software subscriptions, creative production and advertising budgets are identified separately where relevant. We confirm the applicable engineering rate in the scope rather than assigning a media rate to a technical build.
You can engage one discipline without buying the others. A tracking correction does not require ongoing media work, and a media engagement does not require a website rebuild. We recommend a sequence only when the evidence shows a dependency. The estimate makes that relationship visible, so your team can decide what to do now and what can wait.
We also agree on how progress will be reviewed and how hours will be reported. Your team should be able to connect the time used to the work delivered. When an access issue or an approval blocks delivery, we explain the dependency rather than letting it disappear inside an open-ended engagement.
Questions before we start.
What does a Facebook ads agency do?
A Facebook ads agency plans, builds and manages campaigns across Facebook and Instagram through Meta Ads Manager. For us, that includes account structure, creative testing, the pixel and Conversions API, and a review of lead quality. Creative production is scoped separately.
Who owns the Meta ad account?
The ad account stays with you or your agency. We work through delegated access, and removing our access doesn't remove your campaign history.
Why are my Meta leads low quality?
Low quality can come from the offer, form friction, audience, follow-up or the optimization event. We inspect the whole lead path rather than assuming targeting is the only cause. A low cost per submission does not prove the leads are useful.
Lead forms or landing pages?
We choose based on the information needed to qualify a lead and the experience after submission. Native forms can reduce friction, while landing pages can explain a more complex offer. We test against quality, not just completion rate.
How many creatives should we test?
Enough to answer a specific test question without fragmenting delivery beyond what the budget can support. We agree on the initial concepts and the review window in the scope. We do not use a fixed creative quota as a substitute for a testing plan.
Do you produce creative?
Creative testing and production responsibilities are scoped separately. We can help define variants and the evidence a creative should address. We agree on who supplies final assets, approvals and any production work before launch.
Related services.
Notes from the work.
Fix tracking before you raise the budget
Every account we audit that plateaued at scale had the same root cause. The platform was optimizing toward a number nobody trusted.
What AI actually changes inside a media team
AI does not replace media buyers. It removes the parts of the job that never deserved a human in the first place.
How lookalike audiences work and how to build a good one
A lookalike audience is only as good as the list you hand the platform, so most of the work happens before you ever click create.
What UGC ads are and how to run them properly
Ads built from customer and creator videos can work well in social feeds, as long as you have the rights in writing, test them like any other creative and disclose who was paid.
Start a conversation.
Tell us what you are trying to move. We will tell you which disciplines are worth engaging, and which are not.