Service
TikTok ads management
We manage TikTok ads for agencies and brands that need to reach people who may not see them anywhere else. Senior buyers decide what job the channel has in the plan, and AI agents help with pacing and anomaly checks.
The work behind the service.
TikTok needs its own job in the plan. On AstraZeneca's FARXIGA program, every platform had a separate role instead of carrying the same television assets. We start the same way, by deciding what TikTok should do that your other channels can't.
Creative decides much of the result, so tests need a clear question. If the hook, offer and audience all change at once, nobody can say what worked. We keep tests simple enough to explain and agree on who supplies the final assets before launch.
The measure has to fit the job. A video meant to build an audience shouldn't be judged like a campaign meant to drive a form or a purchase. We set that measure in advance and check that the tracking can support it.
What's included.
- channel role in the media plan
- campaign and ad group structure
- creative test plan
- TikTok pixel and event checks
- weekly human review
- comparison with your other paid channels
What a TikTok ads agency does.
A TikTok ads agency plans, launches and manages paid campaigns on TikTok. That includes campaign structure, audiences, creative direction, the TikTok pixel and Events API, budget pacing and reporting. It also means making sure the ads feel like they belong on the platform.
TikTok rewards content that holds attention in the first few seconds. A polished TV spot that's been cut down often performs poorly there, so creative planning sits close to the media work from the start.
Who TikTok can work for.
TikTok can be useful for consumer brands, retail, education, entertainment and causes, and it can reach older audiences than many people assume. The question is whether your audience is there and whether your product can be shown or explained in short video.
For CAMPIA, a student residence in Montréal, TikTok and Snapchat were part of how the plan reached students, while parents were reached on other platforms. For Dans la rue, TikTok is part of a fundraising campaign with an audience that's often tight on money, so the plan has to account for that.
Creative that fits the platform.
We plan around real people, fast openings and clear messages that still make sense with or without sound. Spark Ads let a brand run ads through an organic post or a creator's post with permission, which can make paid content feel more natural.
Creative wears out, especially when budgets are high relative to the audience. We watch for rising costs and falling watch time, then work with whoever supplies the assets on the next test.
Tracking and platform rules.
We check the TikTok pixel and, where appropriate, the Events API, along with the events the campaign will optimize toward. Browser and server events need to be deduplicated, the same as on other platforms, and consent requirements still apply.
Some categories face restrictions, and rules vary by country. We review TikTok's current policies for your category and market before planning the campaign.
How it works.
- 01
Give TikTok a job
We agree on the audience, the outcome and the role of the channel. We also write down what result would make it worth continuing.
- 02
Check tracking and access
We review the pixel, events and landing pages tied to the campaign. Access and approval rules are confirmed before launch.
- 03
Plan the creative tests
We define the first concepts and the question each one answers. Creative production is scoped separately.
- 04
Launch and review
We review delivery, creative and downstream results each week. Any change that affects budget or claims goes to a person.
- 05
Keep what works
We keep or remove tests based on the agreed measure. Each decision is documented so the account doesn't turn into a string of unexplained changes.
Proof from the work.
For Dans la rue, TikTok is part of a Montréal-wide fundraising campaign alongside Meta and YouTube. On AstraZeneca's FARXIGA program, working through agency partner Klick Health, TikTok had its own role in the patient program and was added as a new channel for physicians.
- Dans la rue: Montréal-wide fundraising across TikTok, Meta and YouTube
- AstraZeneca FARXIGA program: TikTok in the patient program and as a new physician channel
How we price it.
We bill hourly and set the scope in hours. Strategy and advisory are CAD $175/h. Media management and execution are CAD $110/h. We separate those kinds of work in the estimate so you can see what is being bought, rather than hiding them inside a percentage of spend.
We agree on the deliverables, dependencies and review points before starting. If new work appears, we discuss the hours before expanding the scope. Engineering builds, hosting, software subscriptions, creative production and advertising budgets are identified separately where relevant. We confirm the applicable engineering rate in the scope rather than assigning a media rate to a technical build.
You can engage one discipline without buying the others. A tracking correction does not require ongoing media work, and a media engagement does not require a website rebuild. We recommend a sequence only when the evidence shows a dependency. The estimate makes that relationship visible, so your team can decide what to do now and what can wait.
We also agree on how progress will be reviewed and how hours will be reported. Your team should be able to connect the time used to the work delivered. When an access issue or an approval blocks delivery, we explain the dependency rather than letting it disappear inside an open-ended engagement.
Questions before we start.
Does TikTok only work for younger audiences or consumer brands?
We don't assume that either way. We look at your audience, offer and goal, then decide whether TikTok has a useful job in the plan.
Do you make the TikTok videos?
Creative production is scoped separately. We can help define the tests and the evidence each video should provide, and we agree on who supplies final assets before launch.
What should we measure?
That depends on the job we give the channel. We agree on the measure in advance so a video built for reach isn't judged like a campaign built for leads.
How much do TikTok ads cost?
Costs depend on your audience, market, objective and creative. We propose a test budget once we've defined those. Our own work is billed by the hour, separately from ad spend.
What are Spark Ads?
Spark Ads let you promote an existing organic TikTok post, either yours or a creator's with their permission. They keep the post's account name and engagement, so they can feel more native than a standard ad.
Can you run TikTok ads for our agency's clients?
Yes. We can work behind your team, using the reporting format and client communication arrangements you agree with us.
Who owns the account?
The ad account stays with you or your agency. We work through delegated access, and removing our access doesn't remove your campaign history.
Related services.
Start a conversation.
Tell us what you are trying to move. We will tell you which disciplines are worth engaging, and which are not.