Philip Morris International
IQOS social media Canadian launch
Philip Morris International introduced IQOS to the Canadian market. We worked with agency partner McCann on the content and social media campaigns supporting that launch.
The mandate focused on the product's digital introduction in Canada. Content and social activity needed to support that market entry within the context of a tobacco-category product.
We developed content and social campaigns for the Canadian launch. The engagement connected the launch message with its social presentation rather than treating content production and distribution as unrelated assignments.
Launch content and social campaigns supporting IQOS in Canada. The public website is linked as a reference. This case study makes no health, safety or cessation claims and does not publish sales or performance figures.