Service
White-label media buying for agencies
We deliver senior search, social and video buying under an agency’s brand. We work inside the reporting, account ownership and client communication arrangements your team agrees with us.
The work behind the service.
White-label support works when the handoff is precise. We need the client objective, the scope your agency has sold and the parts of delivery we are responsible for. We also need to know who approves budgets, creative and claims. That keeps a media operation from quietly becoming a second account-management layer.
We can work behind your team or join client calls when that helps. The choice is made at the start, not improvised when a campaign has a difficult week. Reporting uses the format your team needs, with a clear distinction between platform delivery and business results. We do not replace a useful agency process just to introduce our own.
Senior living and industrial accounts require different buying decisions, even when the same agency represents both. We keep market context in the account rather than recycling a broad playbook. Local intent, service area, sales follow-up and lead quality determine the work. The agency relationship gives continuity without forcing identical campaign structures.
What's included.
- search and social buying under your brand
- reporting in your template
- client-facing calls if you want them
- account ownership stays with you or your client
How it works.
- 01
Define the handoff
We agree on the platforms, deliverables and client-facing responsibilities. Your team names the approvers and provides the commercial context. We establish how questions and urgent account issues will move between the teams.
- 02
Review the accounts
We inspect structure, conversion tracking and recent delivery through delegated access. The review separates immediate problems from longer-term opportunities. We document the work required so the first scope is in hours rather than vague capacity.
- 03
Fit your delivery process
We use your reporting template and agree on meeting frequency. Naming, approvals and file ownership are made explicit. If we join client calls, we agree on how we are introduced and which decisions stay with the agency.
- 04
Run the buying
We handle the scoped campaign work and keep a clear change record. Tests are tied to the client objective rather than an activity target. Where lead quality is available, we bring it into the review instead of judging the account only by platform leads.
- 05
Review scope and continuity
We report on the work completed and the hours used. If priorities change, we revise the scope before adding work. Your team keeps the account history, reporting files and documentation needed to continue with or without us.
Proof from the work.
Our anonymized work includes search and social buying for a US senior living operator, via an agency partner. We use that example to discuss delivery fit, not to promise a universal result.
- Senior living digital media buying: search and social buying for a US operator, through an agency partner
How we price it.
We bill hourly and set the scope in hours. Strategy and advisory are CAD $175/h. Media management and execution are CAD $110/h. We separate those kinds of work in the estimate so you can see what is being bought, rather than hiding them inside a percentage of spend.
We agree on the deliverables, dependencies and review points before starting. If new work appears, we discuss the hours before expanding the scope. Engineering builds, hosting, software subscriptions, creative production and advertising budgets are identified separately where relevant. We confirm the applicable engineering rate in the scope rather than assigning a media rate to a technical build.
You can engage one discipline without buying the others. A tracking correction does not require ongoing media work, and a media engagement does not require a website rebuild. We recommend a sequence only when the evidence shows a dependency. The estimate makes that relationship visible, so your team can decide what to do now and what can wait.
We also agree on how progress will be reviewed and how hours will be reported. Your team should be able to connect the time used to the work delivered. When an access issue or an approval blocks delivery, we explain the dependency rather than letting it disappear inside an open-ended engagement.
Questions before we start.
How does white-label media buying work?
We operate the paid media part of your delivery under your agency’s brand. The scope defines which tasks we own and how approvals work. We can stay behind the scenes or participate in agreed client meetings.
Who owns the ad accounts?
The agency or its client owns the accounts. We use delegated access and keep campaign history where it belongs. Ownership and handover requirements are agreed before delivery starts.
Do you talk to our clients?
Only when you want us to and the role is agreed. We can join technical or performance discussions without creating a competing client relationship. Otherwise we work through your named lead.
How is it priced?
We scope the work in hours. Media management and execution are CAD $110 per hour, while strategy and advisory are CAD $175 per hour. We separate those lines so you can see what your agency is buying.
Related services.
Notes from the work.
Why we scope by discipline, not by bundle
Agencies sell packages because packages are easy to price. They are rarely what the business needs this quarter.
Buying media in a small, specialized market
When the total addressable audience is a few thousand professionals, broad optimization stops working and craft starts mattering again.
Start a conversation.
Tell us what you are trying to move. We will tell you which disciplines are worth engaging, and which are not.