Vekselle takes on a strategy mandate with Artefact Ventures

Artefact Ventures has hired Vekselle for a strategy mandate. The Québec firm advises the leaders of small and mid-sized businesses (CEOs, CMOs and other executives) and plans to launch products down the road.

The company is rebuilding its messaging, content and digital media from scratch. That makes it a good time to bring in strategy, since there's nothing to undo and every decision can be made deliberately.

The mandate

First comes the strategy. We're working with the Artefact Ventures team to define who they want to reach, what they want to say and where to say it. Business leaders are a small and busy group, so the plan needs to be precise about channels and frequency.

Once that's settled, we'll help turn the strategy into a content plan and the paid media that puts it in front of the right people. The Artefact Ventures leadership team keeps ownership of the product and the brand.

Why we're a good fit

A firm that sells advice has to earn trust first, and its marketing has to do the same with executives who don't have time to spare. We do a lot of this kind of work, with a senior strategist leading the plan from start to finish.

About Vekselle

Vekselle is an agentic digital partner founded in Montréal in 2024. We run paid media, tracking and analytics for agencies and brands. Senior strategists make the decisions, and AI agents take care of the routine checks. Learn more about our digital strategy or media planning.