Nico Wlock joins the Vekselle advisory board

Nico Wlock has joined the Vekselle advisory board. Nico is a bilingual strategy director and Head of Social at Sid Lee, based in Montréal, with more than 15 years of work in strategy and digital experiences.

Nico's work at Sid Lee includes the social strategy for Destruction Receipts with Electronic Arts and Battlefield Studios, the social strategy and digital activation guidelines for all 16 Host Cities of the FIFA World Cup 26 (We Are 26), and the digital framework behind Now Is All for the FIFA World Cup Qatar 2022.

Nico's work has won awards at the Effies, The One Show, the Webby Awards, the Marketing Awards, Applied Arts and Idéa, among others.

What Nico brings

Nico's specialty is social strategy built on culture: reading what online communities and fandoms are really saying, and finding ways for brands to take part that feel native to each platform. Nico also uses AI to dig through conversations and find audience behaviours, which fits how we work.

On the board, Nico will advise us on social strategy, cultural and audience insight, and connection planning, the areas Nico has built a career on. That includes how we use AI for social listening and research, and how our clients can show up in the communities their audiences already care about.

About Vekselle

Vekselle is an agentic digital partner founded in Montréal in 2024. We run paid media, tracking and analytics for agencies and brands. Senior strategists make the decisions, and AI agents take care of the routine checks. Learn more about our digital strategy or media planning.