Announcement
Vekselle partners with L'Orangerie, the new thermal spa in Old Montréal
The Old Montréal spa is reopening under a new name, and we're handling its search, social ads and tracking.
L'Orangerie, the thermal spa at 71, rue de la Commune Ouest in Old Montréal, reopens under its new name on October 31, 2026. It has new Québec owners, but it's the same building and the same thermal experience its regulars know. We've been working with the team since October and now run its Google Ads, its Meta campaigns and the tracking behind both.
About L'Orangerie
The spa is a five-minute walk from Place-d'Armes metro. Guests go through a thermal cycle of heat, cold and rest, with a sauna, a hammam, hot and cold pools and quiet areas to unwind. Massage therapy is also on offer, including Swedish, therapeutic, Thai oil, deep tissue, prenatal and lomi atsu.
It's open every day from 9 a.m. to 9 p.m., with valet parking. You can book at lorangerie.ca.
Our work for the launch
When a business changes its name, people keep searching for the old one. Every ad, link and booking page has to point to the new brand on day one, so that's what we tackled first.
We started by going through the spa's full Google and Meta history to see which searches and audiences led to bookings and which ads worked. The launch plan comes straight out of that data.
Then we rebuilt the Google search campaigns around the L'Orangerie name, in French and English, sending everyone to lorangerie.ca. They're organized the way people actually look for a spa in Montréal, whether by neighbourhood, by the kind of experience they want or for a special occasion.
On Meta, we began with a pre-opening campaign for people who already know the spa, so the new name reaches them before the doors reopen. The ads focus on the place and the experience itself.
Bookings go through a separate platform, which is usually where tracking falls apart. We mapped every step from ad to confirmed booking so the campaigns optimize toward actual reservations.
Over the next few weeks, we'll watch the first bookings come in under the new name and shift budget toward what's working.
About Vekselle
Vekselle is an agentic digital partner founded in Montréal in 2024. We run paid media, tracking and analytics for agencies and brands. Senior strategists make the decisions, and AI agents take care of the routine checks. Learn more about our agentic paid media management or Google Ads management.
