Announcement
Vekselle partners with Kefiplant to grow Biora
We work with Kefiplant on Biora's brand, website, social content and in-store growth.
Vekselle is now working with Kefiplant, the Drummondville company that makes Biora wellness products. We partner with its sales and marketing team on Biora's brand, content and online presence.
The first mandate
We started with creative direction (writing and design), influencer marketing and tightening up Biora's brand messaging. Kefiplant's media agency kept the media side, so each team has a clear role.
Growing Biora
The work has grown along with the brand. We refreshed Biora's brand and got its online presence ready for new Canadian markets, with sharper positioning, better product storytelling and content made for retail. We also led the new website, handling creative direction, content planning, user experience and the build.
Biora is sold in specialized retail stores across Canada, so local awareness matters most. We combine tight-radius ads around each store with influencer partnerships to bring people through the door. We also plan and write Biora's social content each month with the Kefiplant team.
About Vekselle
Vekselle is an agentic digital partner founded in Montréal in 2024. We run paid media, tracking and analytics for agencies and brands. Senior strategists make the decisions, and AI agents take care of the routine checks. Learn more about our digital strategy or agentic paid media management.
