Announcement
Vekselle now supports media efforts at Republik as a specialized digital task force
We work as Republik's digital media team, planning and running campaigns for its clients.
Vekselle is Republik's digital media partner. The agency leads the brand, the creative and the relationship with its clients. We plan the media, build and run the campaigns, and track and report on the results.
Different clients, different plans
Republik's clients range from community causes and associations to recruitment programs and real estate launches. Their goals have very little in common, so every account gets its own setup.
For a student residence opening in 2027, we built the full media plan with Republik, covering audiences, markets in Canada and abroad, each phase from discovery to lease signing, and the channels and budget for each. Every recommendation is backed by a sourced figure, like trends in student permits or where international students come from.
Platforms
We run campaigns on Meta, Google, YouTube, TikTok and LinkedIn, depending on where each audience spends its time. A Montréal community organization gets a multi-phase awareness campaign on Instagram, Facebook, TikTok and YouTube, planned month by month into 2027. A recruitment program gets LinkedIn and Meta campaigns aimed at the exact profiles it needs.
Tracking and reporting
We set up tracking for each campaign and test it before any budget goes live. Republik follows its accounts on a shared dashboard we built for them. For clients that don't need conversion tracking, we report on reach, impressions, engagement and clicks.
Working with agencies
This is the setup Vekselle was built for. The agency keeps its clients, its brand and its creative, and we act as its digital media team, with a senior strategist responsible for every plan and every budget decision.
About Vekselle
Vekselle is an agentic digital partner founded in Montréal in 2024. We run paid media, tracking and analytics for agencies and brands. Senior strategists make the decisions, and AI agents take care of the routine checks. Learn more about our agentic paid media management, media planning or white-label media buying.
